Niche Marketing
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Look outside
the mainstream to find new opportunities.
Niche marketing is the targeting of a product or service to a small portion of the market that is not readily served by traditional marketers. Market niches can be geographic areas, a specialty industry, ethnic or age groups, or any other particular group. |
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At NewCompass
Productions, our niche is being a one-source supplier of both
TV and Internet production, designed to help small
and medium size businesses in Western Canada market themselves cost-effectively.
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NewCompass
Productions writes and produces award-winning TV programs, commercials
and corporate videos that work with an integrated web design strategy
. By multi-purposing the digital content we create for both, our clients
save time, money and achieve a more consistent look in all their media.
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